9

dec

Environmental act by Coca Cola and Stockholm City

Coca Cola Christmas Parade

Coca Cola picked Maxibit to supply the portable marketing tools for this event. One reason was the fact that Maxibit is a member of UN Global Compact and the Swedish Reference Group for Social Responsibility.

Another was the quality and versitility of the Maxibit pop-up system: Maxibit Network.

Facts about the event:

138 952 Christmas lights was changed to LED-lights with 70 % better energy efficiancy

2010 is Stockholm the first European Environment Capital

Money was given to the Salvation Army’s Christmas campagne.

More: Intervju in Swedish

Thanks to UMG – United Media Group

Happy Holidays!

/Christian

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Author

Christian Ahlberg is CEO at Maxibit WorldwideAB. I was born 1970, the same year Jimi Hendrix died. I started with Maxibit in the company in 1995 as a designer, and since then I've worked in graphic production, sales, shipping and finally CEO. Before working with Maxibit I started a men's fashion store and was self employed for three years and before that been working as a wood shop teatcher for a year and I also studied at the University of Uppsala. I love outdoor activities such as fishing, skiing, water sports, sailing, skating and of course spending time with my family and friends. If it isn't fun it's not worth it! So start showing your teeth in a big smile every day even if you're wearing brases!

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