8

feb

Brand building

A great way to build your brand is to create a unity.

In other words make everything associated with your brand, colour scheme, figures, text, messages, taglines.

When you adapt a new logo it is vital to show of your changes. Take every opportunity to show your new company logo, colour or tagline, the bigger the better.


In 2011 TeliaSonera adapted a new united logo together with a new colour scheme. Here’s an example how TeliaSonera together with Maxibit Stage was used to make an otherwise colourless scene into a brand building opportunity.

Maxibit Stage is perfect for creating custom shaped backdrop for the large event.

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Author

Christian Ahlberg is CEO at Maxibit WorldwideAB. I was born 1970, the same year Jimi Hendrix died. I started with Maxibit in the company in 1995 as a designer, and since then I've worked in graphic production, sales, shipping and finally CEO. Before working with Maxibit I started a men's fashion store and was self employed for three years and before that been working as a wood shop teatcher for a year and I also studied at the University of Uppsala. I love outdoor activities such as fishing, skiing, water sports, sailing, skating and of course spending time with my family and friends. If it isn't fun it's not worth it! So start showing your teeth in a big smile every day even if you're wearing brases!

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